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So, you found a pet rock. Now what?

New York Jewelry Week is in full swing and we've brought some friends! Tag us with a pic of your pet rock and we'll send you some Misfit swag.

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Here's the deal.

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Find a rock.

Pet rocks are hidden all over NYC.

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Meet Sylvester Sandstone.

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Take a picture.

Tag us @misfitdiamonds!

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Be sure to include your rock number.

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Get free swag.*

Rock a Misfit tote or tee!!

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Await further instructions!

*limit one per customer, while quantities last

We've hidden pet rocks all over New York City.

To celebrate New York Jewelry Week - and because we love to keep things weird - we've hidden pet rocks around the city. If you find one, post a photo on Instagram and tag us @misfitdiamonds. We'll reach out and send you one piece of our coveted Misfit merch!

Check out our selection of merch here!

To celebrate this year's AGTA GemFair at JCK Las Vegas - and because we love to keep things weird - we've hidden pet rocks in and around the Venetian Expo. If you're a member of the jewelry trade attending the GemFair and you find one of our pet rocks, bring it by Booth #[####] at the convention center for an exclusive discount to use at the show! We've also got tons of Misfit merch and even some swag for your rock (while quantities last).

Why pet rocks?

These days, everything is expensive. Kids are expensive. Pets are expensive. Even plants are expensive. You know what isn't expensive? A rock.

Pet rocks are low maintenance. They will never talk back, they always listen and they will never judge your life choices.

A pet rock serves as your new companion on your journey with Misfit. Whether you're new here, or you're a long time friend of the brand, we're always going to keep things interesting. And now you have a new best friend who will never ask much of you. Or ask anything. Or talk, period.

Who is Misfit?

Misfit is a B2B wholesaler within the jewelry trade that specializes in niche, natural diamonds and sapphires, with a commitment to raising the standards for what transparent and ethical sourcing practices look like within our industry.

Learn more.

Meet the cast of characters.

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Much like our diamonds and sapphires, each pet rock is unique! So we've created five unique trading cards to represent the different personalities and abilities of our pet rocks. Collect them all and stay tuned for more!

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