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So, you found a pet rock. Now what?
The AGTA GemFair at JCK Vegas is back and so are more pet rocks! This time, we're mixing it up and giving away specially curated Mystery Boxes of - you guessed it - Misfit Diamonds and Sapphires!
Find a rock and bring it by Booth #A34055 at the Venetian Expo to collect your Mystery Box! Pink is the classic, but keep your eyes peeled this time for brand new pet rock colors...
Here's the deal.
Find a rock.
Pet rocks are hidden all over Vegas.
Meet Dwayne 'The Rock' Johnson.
Find us at the show.
Find a rock, bring it by Booth #A34055.
Find us at the Venetian Expo.
Get a surprise.
Get a free Misfit Mystery Box!!
Don't forget some swag for your rock!
We've hidden pet rocks all over Vegas.
To celebrate the 2026 AGTA GemFair at JCK Vegas - and because we love to keep things weird - we've hidden pet rocks in and around the Venetian Expo where we're exhibiting. If you find one, bring it by our booth for a special Mystery Box of Misfit goodies. And, yes, this includes gemstones! If you're in Vegas and a member of the jewelry trade, don't miss this opportunity to find your new best friend and score some free diamonds and sapphires.
To celebrate this year's AGTA GemFair at JCK Las Vegas - and because we love to keep things weird - we've hidden pet rocks in and around the Venetian Expo. If you're a member of the jewelry trade attending the GemFair and you find one of our pet rocks, bring it by Booth #[####] at the convention center for an exclusive discount to use at the show! We've also got tons of Misfit merch and even some swag for your rock (while quantities last).
Why pet rocks?
These days, everything is expensive. Kids are expensive. Pets are expensive. Even plants are expensive. You know what isn't expensive? A rock.
Pet rocks are low maintenance. They will never talk back, they always listen and they will never judge your life choices.
A pet rock serves as your new companion on your journey with Misfit. Whether you're new here, or you're a long time friend of the brand, we're always going to keep things interesting. And now you have a new best friend who will never ask much of you. Or ask anything. Or talk, period.
Who is Misfit?
Misfit is a B2B wholesaler within the jewelry trade that specializes in niche, natural diamonds and sapphires, with a commitment to raising the standards for what transparent and ethical sourcing practices look like within our industry.
Learn more.
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© 2026 Misfit Diamonds.