Meet your new best friend.
Because you deserve a friend
who doesn't ask you to help them move.
We gave you a pet rock because we think you're special.
Here's why your pet rock is special...
Knows commands like:
“Sit!”
“Stay!”
“Play dead!”
Such as...
"Arnold Quartzenegger!"
"Granite Jackson!"
"A Rock Obama!"
...and more!
Doesn’t need food or water!
No more rides to soccer practice!
Unlike pesky human
relationships!!
The story behind the rocks...
Pet rocks were first sighted in Tucson, AZ.
Earlier this year, we decided to celebrate the 2026 AGTA GemFair in Tucson by hiding pet rocks all over town as part of a special scavenger hunt. Now the pet rocks continue as we send them out to members of our Retail Directory because you have a special connection with Misfit.
Pet Rocks will also be appearing at the Las Vegas gem show, so stay tuned for more info!
To celebrate this year's AGTA GemFair at JCK Las Vegas - and because we love to keep things weird - we've hidden pet rocks in and around the Venetian Expo. If you're a member of the jewelry trade attending the GemFair and you find one of our pet rocks, bring it by Booth #[####] at the convention center for an exclusive discount to use at the show! We've also got tons of Misfit merch and even some swag for your rock (while quantities last).
Why pet rocks?
These days, everything is expensive. Kids are expensive. Pets are expensive. Even plants are expensive. You know what isn't expensive? A rock.
Pet rocks are low maintenance. They will never talk back, they always listen and they will never judge your life choices.
A pet rock serves as your new companion on your journey with Misfit. Whether you're new here, or you're a long time friend of the brand, we're always going to keep things interesting. And now you have a new best friend who will never ask much of you. Or ask anything. Or talk, period.
Who is Misfit?
Misfit is a B2B wholesaler within the jewelry trade that specializes in niche, natural diamonds and sapphires, with a commitment to raising the standards for what transparent and ethical sourcing practices look like within our industry.
Learn more.
